An expansive, open-air, living museum and a land of legend. AlUla is home to a series of fascinating historical and archaeological sites that span over 200,000 years of human history and successive ancient civilizations, all the way back to the stone age. Dramatic tombs, incredible rock formations, the heritage sites of Hegra, Saudi’s first UNESCO World Heritage Site. Dadan, Jabal Ikmah and Alula Old Town, sit alongside the lush green oasis of over 2m date palms. An authentic and unique destination offering boutique luxury experiences and sharing its fascinating stories of old and new to the more discerning of adventurers. With exhilarating activities, breathtaking natural landscapes and rich heritage, this desert oasis is quickly becoming a premier travel destination. From its tranquil desert beauty to historic monuments of ancient civilisations to heart-racing adventure opportunities, discover why a trip to AlUla is one of the newest and most unique travel experiences.