It’s cool, trendy, and for the tech-savvy traveller- packed with toys. Located in the heart of the West Bay with views over the sparkling waters of the Arabian Gulf, there are a wealth of attractions of attractions both urban-cool and desert adventures on the doorstep. Foodies are spoilt for choice with the abundance of dining options including Market and Spice Market, both under the direction of three-time Michelin star chef Jean-Georges Vongerichten, Italian at La Spiga by Paper Moon and sensational Latin American at Peruvian outpost COYA. There’s also a poolside bar, Wahm, which vibrates to the beat of international DJs as night falls, and a coffee house for that morning pick-you-up. Uber-stylish rooms and suites feature floor to ceiling windows illuminating the magical sunrises or fiery sunsets, state of the art technology and entertainment systems and feather beds. Rooms and suites come in fun categories including spectacular, fabulous, marvellous, and cool. The day spa is by Sisley Paris renowned for its expertise in anti-aging treatments, there’s also a fully equipped, state-of-the-art FIT gymnasium and a roof top WET lap pool.